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The advice on this site is not anonymous. Skin care guidance published on Face Fresh is written and reviewed by board-certified dermatologists, and the products themselves are made by Shaheen Cosmetics, founded in 2007.
Below is who does what, so you can judge the information by the people standing behind it.
Our contributing dermatologists review the skin care advice published here. Each writes in the areas that match her own clinical practice and published research.
Dr Peacock is a board-certified dermatologist practising in New York, trained through a dermatology clinical research fellowship and appointed Chief Resident in her final year. She writes for Face Fresh on pigmentation, post-acne marks and skin of colour — the areas of her published research.
Credentials: Doximity · Published research
Dr Itenberg is a board-certified dermatologist and founder of SJI Dermatology in Florida, with more than a decade of practice across New England and South Florida. A Fellow of the American Academy of Dermatology, she writes for Face Fresh on skin barrier health, sun protection and everyday routines.
Credentials: Castle Connolly · Doximity
Face Fresh products are made by Shaheen Cosmetics. The person below is accountable for what goes into them, how they are labelled and how consistently they are produced.
Abdul Wahid has been making skin care since 2007, when he co-founded Shaheen Cosmetics — the manufacturer behind Face Fresh, Easy Fresh and Yusma. He sets the standards the factory works to: full ingredient lists on every pack, visible batch and expiry dates, and claims that match what a formula can realistically do. He decides which textures suit humid climates and which do not, and he answers for what is inside each jar.
Every page on this site follows the same process.